Trademarks & Brand Protection

In an increasingly competitive world, establishing and maintaining a strong brand identity is more important than ever. Which is why so many of the world’s top brands rely on Knobbe Martens.

We are recognized leaders in the field of trademark law, providing unmatched guidance to both start-ups and Fortune 100 firms, and helping them establish, prosecute and protect their vital brand and trademark assets. Our more than 30 trademark attorneys (including over 16 dedicated trademark and branding partners) have extensive experience in all facets of the law, routinely providing strategic trademark, branding and protection counseling for major brands across numerous industries—both domestically and in more than 100 jurisdictions worldwide.

We are also well known for implementing early and effective enforcement actions that maintain the integrity and strength of our clients’ brands.

Explore related practice areas:

Representative Engagements

A Brand Apart

Acufocus, Inc.

Auto Club/AAA

Broadcom Corporation

Canada Bread Company

Canyon Hotels & Resorts/Canyon Equity

Capo Cycling

Carl’s Jr./Carl Karcher Enterprises

Clear Choice Entertainment

Digital Sports Video

Direct Flow Medical

Essie Cosmetics

The FRS Company

The Game Show Network

Gold Arrow Camp

Golden West Casino/Golden West Partners


Jelly Belly

Juicy Couture

Inogen, Inc.

Karma Foundation

Kate Spade New York

KFx Medical Corporation

Lamppost Pizza

Lucky Brand

Masimo Corporation

MGA Films

Monster Energy


Nobel Biocare


Osseon Therapeutics

PPR Group (Yves Saint Laurent, Gucci)

Quiksilver (Roxy, Tony Hawk)


Ruby’s Diner

Taco Bell

Tod's S.p.A. (TOD’S)

Tony Hawk


TranS1 Inc.

Urban Decay Cosmetics


Partner Baraa Kahf and Associate Savannah Torborg authored the article “A Future in Flux: Why the Anti-Cybersquatting Consumer Protection Act Created More Questions Than Answers,” published in...
Partner Jonathan Hyman and Associate Kate McMorrow authored the article “What to Learn from Chipotle's Legal Scuffle with Sweetgreen,” published in QSR Magazine. In the article, Mr. Hyman and Ms...
Knobbe Martens partner Jonathan Hyman authored “Combating counterfeits – lessons to be learned from CBP seizure statistics,” for World Trademark Review. In the article, Mr. Hyman reviewed the U.S...