Trademarks & Brand Protection

In an increasingly competitive world, establishing and maintaining a strong brand identity is more important than ever. Which is why so many of the world’s top brands rely on Knobbe Martens.

We are recognized leaders in the field of trademark law, providing unmatched guidance to both start-ups and Fortune 100 firms, and helping them establish, prosecute and protect their vital brand and trademark assets. Our more than 30 trademark attorneys (including over 16 dedicated trademark and branding partners) have extensive experience in all facets of the law, routinely providing strategic trademark, branding and protection counseling for major brands across numerous industries—both domestically and in more than 100 jurisdictions worldwide.

We are also well known for implementing early and effective enforcement actions that maintain the integrity and strength of our clients’ brands.

Explore related practice areas: 

Representative Engagements

A Brand Apart

Acufocus, Inc.

Auto Club/AAA

Broadcom Corporation

Canada Bread Company

Canyon Hotels & Resorts/Canyon Equity

Capo Cycling

Carl’s Jr./Carl Karcher Enterprises

Clear Choice Entertainment

Digital Sports Video

Direct Flow Medical

Essie Cosmetics

The FRS Company

The Game Show Network

Gold Arrow Camp

Golden West Casino/Golden West Partners


Jelly Belly 

Juicy Couture

Inogen, Inc. 

Karma Foundation

Kate Spade New York

KFx Medical Corporation

Lamppost Pizza

Lucky Brand 

Masimo Corporation

MGA Films

Monster Energy


Nobel Biocare


Osseon Therapeutics

PPR Group (Yves Saint Laurent, Gucci)

Quiksilver (Roxy, Tony Hawk)


Ruby’s Diner

Taco Bell

Tod's S.p.A. (TOD’S) 

Tony Hawk


TranS1 Inc.

Urban Decay Cosmetics


The USPTO recently implemented a rule change affecting the deadline to respond to Office Actions issued in connection with U.S. trademark applications that were not filed through the Madrid system...
Knobbe Martens partner Susan Natland authored “A Trademarks for Humanity Act Would Lift Companies, Consumers,” published in Bloomberg Law. In the opinion piece, she points to the Patents for Humanity...
Knobbe Martens partners Susan Natland, Mark Lezama and Jeff Van Hoosear authored “Predictions in 3 Key Areas for IP Practitioners This Year,” published in Law360. In the piece, the authors provide...