Trademarks & Brand Protection

In an increasingly competitive world, establishing and maintaining a strong brand identity is more important than ever. Which is why so many of the world’s top brands rely on Knobbe Martens.

We are recognized leaders in the field of trademark law, providing unmatched guidance to both start-ups and Fortune 100 firms, and helping them establish, prosecute and protect their vital brand and trademark assets. Our more than 70 trademark attorneys (including over 40 dedicated trademark and branding partners) have extensive experience in all facets of the law, routinely providing strategic trademark, branding and protection counseling for major brands across numerous industries—both domestically and in more than 100 jurisdictions worldwide.

We are also well known for implementing early and effective enforcement actions that maintain the integrity and strength of our clients’ brands.

Explore related practice areas:

Representative Engagements

A Brand Apart

Acufocus, Inc.

Auto Club/AAA

Broadcom Corporation

Canada Bread Company

Canyon Hotels & Resorts/Canyon Equity

Capo Cycling

Carl’s Jr./Carl Karcher Enterprises

Clear Choice Entertainment

Digital Sports Video

Direct Flow Medical

Essie Cosmetics

The FRS Company

The Game Show Network

Gold Arrow Camp

Golden West Casino/Golden West Partners


Jelly Belly

Juicy Couture

Inogen, Inc.

Karma Foundation

Kate Spade New York

KFx Medical Corporation

Lamppost Pizza

Lucky Brand

Masimo Corporation

MGA Films

Monster Energy


Nobel Biocare


Osseon Therapeutics

PPR Group (Yves Saint Laurent, Gucci)

Quiksilver (Roxy, Tony Hawk)


Ruby’s Diner

Taco Bell

Tod's S.p.A. (TOD’S)

Tony Hawk


TranS1 Inc.

Urban Decay Cosmetics


The Olympics are coming! Now is a good time for brand owners who are planning promotional activities related to the Olympic games, or have endorsement agreements with Olympic athletes, to review the...
IRVINE, Calif., July 18, 2024 – Knobbe Martens is proud to announce that the firm has been shortlisted for “Trademark Prosecution Firm of the Year – United States” at the Global IP Awards. Based on...
Ms. Natland is co-chair of INTA’s Presidential Task Force Focused on “Unlocking IP” for Non-IP Stakeholders In a recent Q&A with the International Trademark Association (INTA), partner Susan Natland...