Fashion & Beauty

If there’s one thing that never goes out of style, it’s the leading-edge service we deliver through our Fashion and Beauty Group. We protect our clients’ brands and products, and ultimately, their reputations that they have worked so hard to establish. We provide advice, business and litigation services in all aspects of intellectual property, including copyrights, trademarks, trade dress, unfair competition, patents, trade secrets, advertising and domain names. Our clients read like a veritable “Who’s Who” of the fashion world, including renowned designers, manufacturers and resellers who create, distribute and sell luxury, contemporary and casual clothing, surfwear, swimwear, footwear, sunglasses, glasses, jewelry, watches, luggage, handbags, overnight bags, purses and wallets.

We represent fashion designers and retailers in brand licensing and obtaining worldwide trademark registrations, copyrights and domain names. We also have significant experience in enforcing and protecting trademarks, trade dress and copyrights, including litigation in state and federal courts, and working with law enforcement and customs agents to seize or impound counterfeit goods.

Our attorneys have experience in all areas of Fashion and Beauty, including:








Representative Engagements

Angry Little Girls (Clothing, Headwear and Footwear)

Archon Unlimited (Clothing)

Ben Thrasher (Clothing)

Beckham Brand Limited (Clothing and Accessories)

Belts by Simon (Belts and Bags)

Blind Ignorance (Clothing and Headwear)

Capo Cycling (Sportswear)

Carey Hart (Clothing, Headwear and Footwear)

Circa Footwear (Clothing, Headwear and Footwear)

Creative Kingdoms (Clothing)

Denim Design Lab (Clothing and Headwear)

Dye Precision (Clothing)

Faberge Limited/Faberge Services Limited (Clothing, Headwear, Footwear and Bags)

Freeline Sports (Clothing)

Gant AB (Clothing)

Girl Two Doors Down/Down Boy (Footwear)

Gorjana & Griffin (Jewelry, Handbags and Accessories)

Hardcore Enterprises Pty Ltd (Clothing, Footwear and Bags)

Hart & Huntington Tattoo Company (Clothing, Accessories and Bags)

Harveys (Handbags and Luggage)

Hobie Designs (Clothing, Surfwear and Swimwear)

Huntington Surf and Sport (Clothing, Headwear and Footwear)

Infamous Distribution Limited (Clothing, Headwear and Footwear)

International Association of Skateboard Companies (Clothing and Footwear)

ITV Studios (Clothing and Accessories)

Jill Milan (Luxury Handbags and Clutches)

Juicy Couture (Clothing and Accessories)

kate spade NEW YORK (Clothing and Accessories)

Katin (Surfwear)

Klim/Teton Outfitters (Clothing, Outwear, Footwear and Headwear)

Lexani Holdings (Clothing, Headwear and Footwear)

Lucky Brand (Clothing and Accessories)

Manning Trading Co. (Clothing)

Mission-Itech Hockey Company (Clothing and Bags)

Not of This World/C28 (Clothing and Accessories)

Oakley (Eyewear)

Pam & Gela (Clothing and Accessories)

Paris Blues (Clothing)

Kering (Designer Clothing - Saint Laurent, Gucci, Botega Veneta)

Quick Stance/Van Bregmann Industries (Clothing)

Quiksilver (Clothing and Accessories)

Razor USA (Clothing and Accessories)

Roxy (Clothing and Accessories)

Royal Underground by Kelly Gray (Luxury Clothing)

Rusty/R…And Everything Else (Clothing, Surfwear, Swimwear)

Ryan Sheckler/Sheckler Merch (Clothing, Headwear, Footwear and Bags)

Sisco Textiles BV (Clothing)

Silhouette Clothing (Footwear)

Shoe Branding Europe BVBA (Clothing, Sportswear and Bags)

sno:bro Interactive Apparel (Clothing)

Summer Teeth /Dane Reynolds (Clothing, Headwear and Footwear)

Suzanne Somers (Clothing and Accessories)

The Behemoth (Clothing and Accessories)

The Track & Field Store (Clothing and Accessories, Retail Stores)

TOD’S, HOGAN (Clothing and Accessories)

Tony Hawk (Clothing and Accessories)

Upland Sports Group (Clothing, Headwear and Footwear)

Urban Decay Cosmetics (Clothing and Accessories)

Volcom (Sportswear)

Zero to Seven (Sportswear, Bags, Jewelry and Accessories)


Kate Spade

Knobbe Martens advises Kate Spade on trademark and copyright clearance matters, worldwide licensing matters, enforcement of its trademarks against third-parties, and in domain name disputes. The firm represented Kate Spade New York in numerous cases across the country enforcing the client’s trademarks and trade dress rights in various works against infringing uses on handbags, apparel, and stationary products.

Hurley International LLC v. Volta

Represented Hurley in precedential Trademark Trial and Appeal Board decision and finding on summary judgment that defendants had committed fraud. Listed by Allen’s Trademark Digest as one of top ten cases before the TTAB.


Knobbe Martens is the primary law firm assisting Oakley in asserting its patent rights. Knobbe Martens also vigorously enforces Oakley’s trademark and trade dress rights. Oakley manufactures and distributes high-performance sunglasses, goggles, apparel, footwear, and accessories. In all suits filed over the past several years, the firm has achieved favorable results and helped keep the market clear of products that infringe Oakley’s innovative designs and technology.

Rolex Watch USA, Inc. v. Agarwal

We sued LLC, a Los Angeles-based e-retailer, and its founder and owner, Krishnan Agarwal, for trademark counterfeiting and trademark infringement on behalf of Rolex. The court permanently enjoined the defendants from all counterfeiting and infringing activities, and also ordered the defendants to permanently take down the website, to transfer the domain name to Rolex, and to deliver to Rolex all watch heads bearing its trademark. We also convinced the court to award Rolex $8.5 million in damages.

Licensing Experience

Assisted with development of licensing program based on popular reality TV competition show including clearance of mark for licensing categories and negotiation of a license agreement.

Basketball Brand Client

Enforced trademark portfolio for popular basketball brand resulting in increased market share.

Skateboard Brand Client

Enforced trademark portfolio of popular skateboard brand resulting in seizure of infringing product by customs in numerous countries.

IRVINE, Calif., April 9, 2024 – Knobbe Martens is proud to announce that partners Susan Natland and Sheila Swaroop have been shortlisted by Managing IP in the 2024 Women in Business Law Awards. Ms...
IRVINE, Calif., March 28, 2024 – Knobbe Martens is proud to announce that the firm and several of its professionals have achieved outstanding rankings in the 2024 Patexia Patent Prosecution...
Partners Jonathan Hyman and Hans Mayer Will Lead Group Focused on Advising Clients in Enforcing and Defending Their Advertising and Media LOS ANGELES, CALIF., March 6, 2024 -- Knobbe Martens, one of...