Effectively Developing IP Assets | Business Law Section of the Washington State Bar Association Newsletter
Partner Maria Anderson co-authored "Effectively Developing IP Assets" in the Spring 2016 newsletter published by the Business Law Section of the Washington State Bar Association.
Excerpt: Business leaders in various industries share many of the same goals: developing their companies’ brand, expanding their customer base, and protecting/growing revenue. However, many business leaders may not fully appreciate how developing and protecting their companies’ intellectual property (IP) is essential to reaching these goals. Even some business leaders who understand the need for IP may not know how to create and implement policies that maximize the value of their companies’ IP. Here are five general recommendations for business leaders in developing and implementing an effective IP policy.
This article was originally published by the Business Law Section of the Washington State Bar Association in the Spring 2016 issue (Volume 37, Number 1) and has been re-published with permission from the Washington State Bar Association.