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Guidelines to Avoid False Advertising

| Susan M. NatlandLynda Zadra-Symes

"Guidelines to Avoid False Advertising" is a one-page sheet that covers the following topics:

  • When making an advertisement, what is okay? 
  • Elements of False Advertising - 43(a) of the Lanham Act 
  • Two ways to prove a statement is FALSE 
  • How can someone attack my testing? 
  • If I comply with the FDCA (Food, Drug and Cosmetic Act), will I avoid a False Labeling Claim? 
  • Venues 
  • How can my advertisement tend to mislead, confuse or deceive the consuming public?