Guidelines to Avoid False Advertising

| Susan M. NatlandLynda Zadra-Symes

"Guidelines to Avoid False Advertising" is a one-page sheet that covers the following topics:

  • When making an advertisement, what is okay?
  • Elements of False Advertising - 43(a) of the Lanham Act
  • Two ways to prove a statement is FALSE
  • How can someone attack my testing?
  • If I comply with the FDCA (Food, Drug and Cosmetic Act), will I avoid a False Labeling Claim?
  • Venues
  • How can my advertisement tend to mislead, confuse or deceive the consuming public?