Knobbe/Martens: Intellectual Property Law
Susan M. Natland
Providing clear, practical legal advice and creative business solutions is at the heart of my practice.

Susan M. Natland

Partner

At a Glance

  • J.D. UCLA School of Law
  • B.A. Economics, UCSB

  • State Bar of California
  • U.S. Court of Appeals for the Ninth Circuit
  • U.S. District Court - Central District of California
  • IAPP CIPP/US Data Privacy Certification
  • U.S. Patent and Trademark Office

Professional Profile 

Susan Natland advises on all aspects of domestic and international brand protection and enforcement, advertising law, unfair competition, copyright, and data privacy and security matters. By investing the necessary time to understanding her client’s business and specific goals, Susan delivers solutions that maximize efficiencies and opportunities. Responsive, accountable and results-oriented, Susan is dedicated to serving as both a trusted legal and business advisor.

Susan is Co-Chair of the firm’s Trademark and Brand Protection Group. Her practice includes domestic and foreign trademark selection and clearance, trademark procurement and prosecution, ex parte and inter partes proceedings before the Trademark Trial and Appeal Board (TTAB), trademark audits, licensing, domain name disputes, counterfeit goods and customs, copyrights, entertainment law, rights of publicity, and trademark and copyright enforcement and litigation. A hands-on advocate for her client’s rights, Susan has even personally attended raids of counterfeit goods warehouses in China.

Chair of the firm’s Data Privacy and Security Group and a certified data privacy specialist by the International Association of Privacy Professionals, Susan also offers clients honed skill in advising on data privacy and data security compliance and procedure, data breach response, online privacy, mobile privacy, advertising and promotions, and social media. Susan is also a registered patent attorney.

Notably, Susan worked as a virtual in-house trademark counsel for a major Internet retailer for nearly two years. This experience allowed her to take an active role in business decisions and provided her with insight into business drivers and concerns.

Susan represents clients that range from fast-growth, emerging companies to established brands in a variety of industries, such as entertainment, fashion and apparel, food and beverage, automotive, cosmetics, healthcare, medical and dental, financial, computer hardware and software, telecommunications, e-commerce and direct sale retail, toys, and sports and entertainment. A sampling of her clients are 21st Century Fox, Broadcom Corporation, Urban Decay Cosmetics (L'Oreal), Arbonne International, Kate Spade New York, St. John Knits, Chico's, White House Black Market, First American Financial Corporation, Public Storage, Nobel Biocare, Mazda North America, and TCL Communication Technology.

Recipient of the Lexology “Client Choice” award (exclusively based on client input) multiple times and repeatedly voted as one of the top trademark lawyers in the country by a variety of business and legal publications, Susan has earned her reputation as a consummate professional that is also a fierce advocate for her clients. Notably, Susan takes the time to learn about her client’s business, the key players involved, and the market in which they operate. In return, Susan’s clients value her integrity and work ethic, and that she is a talented lawyer and proven strategist that balances complex legal issues with pragmatic business considerations.

Susan serves on Knobbe Martens Executive Committee and is also a member of the firm’s Diversity Committee, as well as a contributor to the firm's Fashion Blog. Susan is also an adjunct professor at UCLA School of Law, teaching Trademark Law, and is Guest Lecturer at UCI School of Law and Chapman School of Law (Music and Entertainment Law). Susan is also active in the local business community and has volunteered for the Los Angeles Downtown Women's Center and Newport Beach Chamber of Commerce. Moreover, she participates in many local charitable events such as the Anti-Defamation League, the Public Law Center, and SIMA (Surfing Industry Manufacturers Association). Susan is also a Brand Ambassador for her client BEEK.

Clerk Experience 

  • Honorable Judge John T. Noonan, Judge of the U.S. Court of Appeals for the Ninth Circuit

Education

  • UCLA School of Law (J.D. 1998), American Jurisprudence Award in Civil Procedure, Teaching Assistant for Legal Research and Writing
  • UCSB (B.A. Economics 1993), Honors, with emphasis in biology, Dean’s list
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