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Social Media: The New Storefront for Fashion

| Catherine HollandRobert Roby
Publication

Partners Catherine Holland and Robert Roby authored "Social Media: The New Storefront for Fashion" which was published in New York Law Journal.

Excerpt: Fashion design companies need to tell a compelling story in order to cut through the noise of the digital marketplace and remain relevant. Part of telling a compelling story includes managing the dialogue and directing the action. While it is difficult to control either in this age of consumer-created content, there are many steps fashion design companies can take to engage consumers and keep their story on track.

Read the full article on New York Law Journal >> (subscription required)

Catherine Holland - Partner - Orange County
Catherine Holland
Catherine J. Holland is experienced in all aspects of domestic and international trademark, unfair competition and copyright matters. Her practice includes...
Robert Roby- Partner - Orange County
Robert Roby
Robert J. Roby has a broad ranging practice and has represented start-up companies as well as well-established multi-national companies. Robb has significant...