Partner Gerard von Hoffmann Discusses IP Protection for Healthy Aging Digital Tech

Partner Gerard von Hoffmann was quoted in "Why Protecting the Ideas Driving "Healthy Aging" Digital Tech Is Essential," an article published in InsideCounsel Magazine.

Excerpt: Companies' ability to protect their innovations is key in protecting market share and delivering returns to investors. As the aging population in the United States increases, technologies related to healthy aging are in demand. In fact, according to a recent Pew Research study, seniors show the fastest adoption rate among all age groups when it comes to Internet usage...Gerard von Hoffmann, Partner at Knobbe Martens, sat down with Inside Counsel to discuss the essential role patents and other forms of intellectual property protection are playing in the development and increasing availability of healthy aging technology.

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