Julia N. Hanson - Associate - San Diego

Julia N. Hanson

Associate

San Diego

julia.hanson@knobbe.com

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Overview
Industries
Practice Areas
Representative Experience
Recognition
News & Insights

Overview

Julia is an associate in the firm’s San Diego office and is a member of the firm’s trademark practice group. Her practice focuses on trademark prosecution and enforcement, copyright, unfair competition, and licensing.

Julia received her law degree from the University of San Diego School of Law with a concentration in intellectual property law. She is a member of the Order of the Coif and served as Research Editor of the San Diego Law Review. During law school, Julia worked as a student practitioner registering trademarks for entrepreneurs.

Extern Experience

Judicial Extern for the Honorable Janis L. Sammartino, United States District Court of the Southern District of California, 2020-2021

Education

University of San Diego School of Law (USD) (J.D., 2021), Magna Cum Laude, Order of the Coif, Outstanding Legal Intern, USD Law Student Leadership Scholarship Recipient, CALI Award (top grade) in: Trademark Litigation, Privacy Law, International Intellectual Property, Corporations, Tax I, Constitutional Law II, Concentration in Intellectual Property Law; Teaching Assistant for Legal Writing and Research I & II
San Diego State University (B.S. Business Marketing, 2018), with honors
Universitat Autónoma de Barcelona (2017)

Bar Admissions

State Bar of California

News & Insights

Articles

Co-Author, “Trader Joe’s files motion to dismiss in ongoing trade dress infringement dispute,” IAM, February 2026.
Trademark & Brand Protection Blog
- Battle of the PB&J: Smucker’s Is Crusty Over Trader Joe’s Private Label Sandwich
- FTC Cracks Down on Deceptive Marketing: Old Southern Brass Faces Consequences for False Claims on “Made in USA” and Military Association
Litigation Blog
- Sunkist Squeezes Out a Win and Kisses Kist Goodbye!

Latest Updates and News

Blog - Trademark & Brand Protection

Battle of the PB&J: Smucker’s Is Crusty Over Trader Joe’s Private Label Sandwich

If you have a kid, or play in the NFL, you are likely familiar with The J.M. Smucker Company UNCRUSTABLES® a pre-made PB&J sandwich. According to The New York Times,...

Blog - Litigation

Sunkist Squeezes Out a Win and Kisses Kist Goodbye!

SUNKIST GROWERS, INC. v. INTRASTATE DISTRIBUTORS, INC. Before Prost, Taranto, and Stark. Appeal from the Trademark Trial and Appeal Board. Summary: The TTAB incorrectly found that similar trademarks created distinct commercial...

Blog - Trademark & Brand Protection

FTC Cracks Down on Deceptive Marketing: Old Southern Brass Faces Consequences for False Claims on “Made in USA” and Military Association

The Federal Trade Commission is cracking down on Florida-based EXOTOUSA LLC d/b/a Old Southern Brass and its owner (collectively, “OSB”) for deceptive claims regarding the origin of its products and its alleged financial donations to military causes. OSB advertised that its products, including glassware, mugs, pens, and other novelty items, were made entirely in the U.S. by displaying statements on its product listings such as “100% American made,” “made right here in the United States of America,” and “100% USA made.” OSB also purported to be veteran-operated and pledged to donate 10% of its sales to military charities. The FTC’s order, finalized in January 2024, found those claims inaccurate, halted the deceptive practices, and imposed a monetary judgment against OSB.

Knobbe Martens Team Authors “Recent Developments in Intellectual Property Law 2023” For ABA Business Law Today Section

Knobbe Martens attorneys Julia Hanson, Raina Patel, Nyja Prior, and Mengmeng Du co-authored the article “Recent Developments in Intellectual Property Law 2023” for the ABA’s Business Law Today section. Partner...

Knobbe Martens Team Authors “Recent Developments in Intellectual Property Law 2022” For ABA Business Law Today Section

Knobbe Martens attorneys Julia Hanson, Alistair McIntyre, Nyja Prior and Michelle Ziperstein co-authored the article “Recent Developments in Intellectual Property Law 2022” for the ABA’s Business Law Today section. Partner...

Intellectual Property Considerations for Designers & Artist

Knobbe Martens partners Jeff Van Hoosear (OC), Jason Jardine (SD) and associate Julia Hanson (SD) recently gave a presentation at Fashion Week San Diego on intellectual property for designers and...