Overview
Knobbe Martens helps brands navigate the evolving world of advertising and media. We have vast experience assisting clients in an array of industries with launching, enforcing, and defending their advertising and media.
We can guide you in developing advertising and media that leverage the transformative power of digital channels while ensuring compliance with legal requirements and best practices.
Our team counsels companies across a wide range of industries, including health and fitness, fashion, consumer products, entertainment, food and beverage, e-commerce, medical, pharmaceutical, finance, and transportation.
We are at the forefront of legal developments and advise on their implications for your business. Our team provides proactive advice to help you adapt and minimize risk. We counsel our clients on compliance with consumer protection laws, industry guidelines and regulations, advertising and unfair competition laws, claim substantiation, intellectual property, rights of publicity, influencer agreements, marketing and social media guidelines, and data privacy issues.
We conduct thorough reviews of marketing guidelines, marketing materials, including packaging, labels, and promotional campaigns, sweepstakes, contests, and promotions to ensure compliance with advertising laws. We also review pre-launch advertising, influencer agreements, collaboration agreements, marketing campaigns, and promotions.
Our Services Include:
- Affiliate and influencer agreements
- Athlete and celebrity marketing agreements
- Collaboration agreements
- Mobile and direct marketing review
- Developing branding, marketing, and social media guidelines
- Risk analysis and strategy for advertising campaigns
- Promotions, sweepstakes, and contests
- Publicity rights and endorsement contracts
- Influencer agreements
- Self-regulatory organization actions
- Social media advertising and campaigns
- False advertising litigation and NAD, FTC, and FDA actions
- Data privacy compliance