Loni Morrow practices in many areas of intellectual property law relating to patents, trademarks, copyrights, and trade secrets, focusing on litigation including pharmaceutical patent disputes arising under the Hatch-Waxman Act. She helps clients obtain patents, trademarks, and copyrights and also aids clients in negotiating licenses and other agreements.
Loni represents clients in a wide range of industries and fields, including fashion, jewelry, entertainment, cosmetics, chemical and biochemical products/processes, medical devices, pharmaceuticals, and fine arts.
Before attending law school, Loni worked as an engineer and project manager in the industries of consumer products and medical devices for 3M Company. She also aided the Chemical Engineering Department at the University of Arizona in researching both bioremediation of acid mine drainage and semiconductor scrubbing.
Loni is an editor and contributor for the firm's Fashion & Beauty Blog. Ms. Morrow worked as a summer associate at the firm in 2011 and joined the firm in 2012.
Loni Morrow, Jeff Van Hoosear, "Saks & Calvin Klein Accused of Copyright and Patent Infringement" Fashion & Beauty Blog (February 2019)
Loni Morrow, Bryan Johnson & Peter Law, "Modern Meadow: Patenting Lab-Grown Leather" Fashion & Beauty Blog (November 2018)
Loni Morrow, Jason Jardine, "Fashion Week Precautions & IP Misconceptions" Fashion & Beauty Blog (October 2018)
Loni Morrow, Shuchen Gong, "Trump’s China Tariffs on Fashion & Beauty Products and Requests for Exclusion" Fashion & Beauty Blog (July 2018)
Loni Morrow, Jonathan Hyman, Charlene Azema, "If The IP Fits, Wear It: IP Protection for Footwear - A U.S. Perspective" The Trademark Reporter (The Law Journal of the International Trademark Association), Vol. 108, No. 3 (May-June 2018)
Loni Morrow, Agnes Juang, "Bayer and Monsanto Deal Gets Blessed" Biotechnology Blog (April 2018)
Loni Morrow, Jonathan Hyman, "Vintage or Protectable? Steve Madden Creates Waves for the Ark" Fashion & Beauty Blog (March 2018)
Loni Morrow, Eric Furman, "The Cattle of the Future" Biotechnology Blog (February 2018)
Loni Morrow, Tom Arno,"Intellectual Property (IP) Basics for Beauty Entrepreneurs," Global Cosmetic Industry (January 2018).
Loni Morrow, et al. "Kluwer Copyright Law Smart Charts," Wolters Kluwer (2013-2017)
Loni Schutte, Copyright for Couture, 2011 Duke L. & Tech. Rev. 011 (2011)
Editor and contributor, Knobbe Martens Fashion & Beauty Blog.
Contributor, Knobbe Martens Litigation Blog
Speeches & Seminars
Speaker, American Intellectual Property Law Association, Design Rights Boot Camp, Arlington, VA (April 2018)
Speaker, Intellectual Property Workshop, FAB Authority, San Diego, CA (March 2016, July 2015, April 2017).
Speaker, Columbia Business Times Masters Series, Legal Issues for Small Businesses, Columbia, MO (October 2014).
Speaker, Beauty and Brains - Intellectual Property Issues in Fashion, Fashion Week San Diego, San Diego, CA (May 2014).
Speaker, The Legalities of Fashion - Intellectual Property Workshop, Fashion Week San Diego, San Diego, CA (September 2013).