“Guidelines to Avoid False Advertising” is a one-page sheet that covers the following topics:
- When making an advertisement, what is okay?
- Elements of False Advertising – 43(a) of the Lanham Act
- Two ways to prove a statement is FALSE
- How can someone attack my testing?
- If I comply with the FDCA (Food, Drug and Cosmetic Act), will I avoid a False Labeling Claim?
- Venues
- How can my advertisement tend to mislead, confuse or deceive the consuming public?
