Partners Catherine Holland and Robert Roby authored “Social Media: The New Storefront for Fashion” which was published in New York Law Journal.
Excerpt: Fashion design companies need to tell a compelling story in order to cut through the noise of the digital marketplace and remain relevant. Part of telling a compelling story includes managing the dialogue and directing the action. While it is difficult to control either in this age of consumer-created content, there are many steps fashion design companies can take to engage consumers and keep their story on track.
Read the full article on New York Law Journal >> (subscription required)
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