IRVINE, Calif., October 21, 2025 – Knobbe Martens is proud to share that partner Charlene Azema has been recognized as a Los Angeles Times “Beauty and Fashion Visionary” for her outstanding work with clients in the fashion and beauty industries.
Ms. Azema, a partner in the firm’s Trademark and Brand Protection practice, was named among the visionaries who are aiming “to help build brands with purpose, embracing sustainability, leveraging technology and telling stories that resonate with diverse audiences worldwide.”
The Los Angeles Times highlighted Ms. Azema’s aptitude for leading “intellectual property strategies that power brand growth for some of the fashion and beauty industry’s most distinctive names.” Noting her role as IP counsel to top-tier global brands, the publication praised Ms. Azema’s ability to develop trademark portfolios and enforcement plans “that safeguard creative identity and market positioning” for her clients.
Read Ms. Azema’s full profile here to learn more about her standout work in the fashion and beauty industry.
Highlighting the firm’s strength in the fashion and beauty industry, earlier this year The Fashion Law named Knobbe Martens one of the top law firms for retail companies. Learn more about that distinction here.
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