As part of the firm’s 4th annual MCLE‑a‑thon, Rosaleen Chou and Jacob Rosenbaum explore strategies for acquiring, protecting, and enforcing non‑traditional trademarks, including trade dress, color, sound, and other unconventional marks. The program covers distinctiveness requirements, functionality challenges, and evidentiary considerations, as well as complementary protections through copyright and design patents. The speakers also discuss enforcement strategies, defenses, and remedies, with practical guidance for building and defending strong non‑traditional brand assets.
View live presentation: Video Link
View more webinars on our Vimeo home page: Knobbe Martens on Vimeo
Subscribe for News and Updates
