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Michael Friedland Authors “Be Thorough and Creative in Selecting Experts in Trademark Cases,” for the Daily Journal

Publication

Partner Michael Friedland authored the article, "Be thorough and creative in selecting experts in trademark cases," which was published in the Daily Journal.

The article discusses the different types of professionals that counsel should consider when selecting experts in trademark cases. Friedland explains that counsel should consider all of the issues in the case before selecting experts, which could include an expert on the goods or services, an expert on the market, an expert on the appearance, sound, or commercial impression, to name a few.