Partner Jeff Van Hoosear co-authored “Likes, Tweets & #’s, Oh My! Elevate Your Social Media Audit” in the Orange County Business Journal. Access the PDF below to read the full article.
Excerpt: Don’t be alarmed! While the word “audit” is often an alarming term to most businesses, it need not be. It refers to any situation where a company takes stock of its assets, including its intellectual property. A traditional IP audit covers trademarks, domain names, copyrights, patents and trade secrets. A modern audit should also include an evaluation of a company’s online presence, or social media footprint, via pages and profiles on social media platforms. This article provides key steps for elevating your social media audit.
Reprinted with the permission of the Orange County Business Journal
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