Soarin’ Over Your Trademarks – Keys to Monetizing Your Brands | Presentation

This presentation titled “Soarin’ Over Your Trademarks – Keys to Monetizing Your Brands” was given by Knobbe Martens’ Partners Susan M. Natland and Jeffrey Van Hoosear to a group of in-house counsel attending the American Corporate Counsel (ACC) SoCal Double Header.

Topics include: reaching out to your stakeholders, identifying your brands, identifying your products and services, identifying your geographic markets, determining gaps in protection, monetizing your brands, proper trademark use,  a trademark policing program, domain names and timing.