On Tuesday, September 18, Partner John King presented at an OCTANe event, “Look Before You Leap – Avoiding Intellectual Property Problems When Starting A New IT Business.”
In businesses driven by information technology, your patents, trademarks and other intellectual properties are essential to your value. A well-executed intellectual property strategy can help you avoid common errors, take command of new territory, defend your existing turf, and increase a company’s valuation. The presentation discusses how to use intellectual property assets to attract capital, increase the success of a new product launch, maximize a company’s valuation, and protect your market niche.
