In a recent interview with enterprise technology news publication The Register, partner Jonathan Menkes offered his insights on the evolving landscape of artificial intelligence and copyright infringement.
Menkes shared how a recent incident involving his young son and Google’s AI Studio application prompted him to reflect on the widespread potential for copyright infringement in the age of generative AI.
When asked how current intellectual property law is situated to handle potential copyright violations committed with the use of gen AI tools, he noted the lengthy process of developing case law around the issue: “It will be up to policymakers to weigh the pros and cons of enacting legislation that places the burden [of controlling IP infringement] on AI developers, but I think brand owners have strong motivation for wanting to shift more responsibility to those developers.”
Discussing the balance of protecting intellectual property while advancing innovation, Menkes said, “I think that IP owners and AI companies can find ways to work together so both can benefit from the tremendous opportunities this new technology provides. Companies that can stem the infringement while also creating opportunities for creative outlets will be the ultimate victors in this AI race.”
Read Menkes’ full comments in The Register here.
To learn more about actionable steps brand owners can take to update their IP protection and enforcement strategies in response to AI, read his latest article on the topic here.
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