In a recent interview with Allure, Knobbe Martens Litigation Practice Chair Sheila Swaroop weighed in on the intellectual property aspects of skincare brand SkinCeuticals’ recent reformulation of their C E Ferulic serum, explaining how reformulations can support additional avenues for patent protection after an initial patent expires. Ms. Swaroop discussed the role of patents in the beauty industry, the requirements for patent and trade secret protection, and how skincare companies secure proprietary rights for product reformulations.
Read Swaroop’s full comments in the Allure article, “SkinCeuticals Just Reformulated Its C E Ferulic Serum”.
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