Overview
Knobbe Martens’ Sports & Gaming Law Practice, part of the firm’s nationally recognized Trademark & Brand Protection Group, advises clients on the development, protection, and monetization of high-value athlete, sports, and gaming brands. We represent athletes, teams, leagues, and corporate partners in trademark clearance, prosecution, enforcement, and complex licensing arrangements, strengthening the scope, defensibility, and commercial impact of brand assets across domestic and international markets.
Our lawyers bring deep experience structuring and negotiating licensing, endorsement, sponsorship, and co-branding agreements that expand brand presence and strengthen market position. We provide strategic advice on portfolio growth, risk mitigation, and brand management to help ensure intellectual property assets remain enforceable and positioned for sustained commercial success.
Name, Image, and Likeness (NIL) matters are an important part of the practice, where trademark and publicity rights intersect. We advise athletes, institutions, and sponsors on structuring and negotiating NIL agreements that help safeguard identity-based assets while aligning with broader trademark strategy and brand initiatives. Our experience building and managing global brand portfolios ensures that NIL initiatives are integrated into a cohesive IP strategy designed to preserve brand integrity and enhance long-term value.
