Partner Susan Natland quoted in “How Booking.com Won Its Fight for a Trademark,” which was published in AdWeek

July 9, 2020 | Susan M. Natland

Partner Susan Natland was quoted in “How Booking.com Won Its Fight for a Trademark,” which was published in AdWeek.

Excerpt: “’The hallmark of trademark law in the U.S. is consumer perception—what really matters is what consumers think,’ said Susan Natland, a lawyer at Knobbe Martens who specializes in trademark and brand protection.”