IRVINE, Calif. May 11, 2023 – Knobbe Martens is pleased to announce that partner Susan Natland has been named co-chair of the International Trademark Association’s (INTA) 2023 Presidential Task Force. The Task Force, called “Unlocking IP,” will focus on media outreach and making intellectual property more accessible to the general public.
Speaking earlier this year about the launch of the Task Force, INTA President Jomarie Fredericks stated, “[T]he idea is that we want to unlock IP to make it more accessible to everyone. Awareness and understanding of IP among consumers can and should be better.”
The goal of the Presidential Task Force will be to engage with journalists and the media more broadly to communicate how and why intellectual property transcends legal issues and is something that is important to the general public.
Commenting on her appointment as co-chair of the Task Force, Ms. Natland said, “The more consumers and the media understand the value that IP brings to the economy, consumers and the community, the less likely brands will be misused. I am looking forward to serving in this role and helping communicate this exciting, and important, message.”
Ms. Natland serves as co-chair of Knobbe Martens’ Trademark and Brand Protection Group. In addition to this and past roles on INTA presidential task forces, she has served as chair of INTA’s Enforcement Committee. Ms. Natland has also been active in other facets of the IP community, including serving as immediate past chair of the USPTO Trademark Public Advisory Committee (TPAC).
For more information about INTA, visit www.INTA.org.
About Knobbe Martens
Knobbe Martens is one of the most highly respected intellectual property law firms, offering all aspects of intellectual property and technology law. The firm’s litigation group handles cases throughout the U.S. and coordinates strategy for disputes worldwide. Founded in California in 1962, the firm has about 300 lawyers and scientists based in offices located in Orange County, Los Angeles, New York, San Diego, San Francisco, Seattle and Washington D.C. Knobbe Martens serves a diverse international client base, from multinational corporations to emerging businesses of all stages. More information about the firm can be found at www.knobbe.com.
