Partner Tom Arno and Associate Loni Marrow co-authored, “Intellectual Property (IP) Basic for Beauty Entrepreneurs,” which was published in Global Cosmetic Industry.
Excerpt: Intellectual property (IP) protection is important for every industry, especially beauty. First, IP allows you to prevent others from copying your proprietary business information, the intangible assets that you have worked so hard to create—from your brand to your secret cosmetic formulations to your novel hair styling devices to your creative logos.
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