The Walt Disney Company (Disney) recently found itself in a peculiar situation when the London retailer “Alice through the Looking Glass” (ATLG) brought a suit against Disney in the Central District of California. In its complaint, ATLG claims that Disney is infringing its rights to the mark ALICE THROUGH THE LOOKING GLASS by selling licensed merchandise in connection with Disney’s movie adaptation of Lewis Carroll’s book.
This article describes how companies looking to create or license goods, services, or artistic works based on properties in which the copyright has expired should understand the difference between copyright and trademark rights.
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