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Pringles, Meet Sotheby’s: How Brands Can Leverage NFTs For Recognition And Revenue

| Silas K. Alexander

Associates Ryan McBride and Silas Alexander authored "Pringles, Meet Sotheby’s: How Brands Can Leverage NFTs For Recognition And Revenue," which was published by AdAge.

Excerpt: "Tokens can allow marketers—sitting atop stockpiles of consumer goodwill and nostalgia—to connect with the public in artistic and creative ways."

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