Partner Susan Natland quoted in "How Booking.com Won Its Fight for a Trademark," which was published in AdWeek

July 09, 2020 | Susan M. Natland

Partner Susan Natland was quoted in "How Booking.com Won Its Fight for a Trademark," which was published in AdWeek.

Excerpt: “'The hallmark of trademark law in the U.S. is consumer perception—what really matters is what consumers think,' said Susan Natland, a lawyer at Knobbe Martens who specializes in trademark and brand protection."

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Susan M. Natland

Susan Natland advises on all aspects of domestic and international brand protection and enforcement, advertising law, unfair competition, copyright, internet...