KPop Demon Hunters: A Case of Reverse Confusion
Rosaleen Chou & Shritika Dahal
A recently filed trademark lawsuit between Netflix and the metal band Demon Hunter highlights the unique challenges of proving reverse confusion. Because such claims are relatively uncommon and courts often closely examine what a junior user knew about a senior user’s rights during the branding process, Netflix’s trademark clearance and brand-development efforts may become just as important as similarities between the marks themselves.
In Journal of IP & Technology Law, Ari Feinstein and Charlene Azema Offer Roadmap to Litigating Lack-of-Bona Fide Intent Claims at the TTAB
Ari Feinstein & Charlene A. Azema
In a recent article published in the Journal of Intellectual Property & Technology Law, Knobbe Martens partners Ari Feinstein and Charlene Azema explore strategies for asserting and defending against lack-of-bona fide intent claims at the Trademark Trial and Appeal Board (TTAB). A common argument raised by parties seeking to challenge registration of a trademark before the U.S. Patent and Trademark Office (USPTO) is that the defendant lacked the requisite bona fide intent to use the mark as of the application filing date.
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