Trademarks & Brand Protection

In an increasingly competitive world, establishing and maintaining a strong brand identity is more important than ever. Which is why so many of the world’s top brands rely on Knobbe Martens.

We are recognized leaders in the field of trademark law, providing unmatched guidance to both start-ups and Fortune 100 firms, and helping them establish, prosecute and protect their vital brand and trademark assets. Our more than 70 trademark attorneys (including over 40 dedicated trademark and branding partners) have extensive experience in all facets of the law, routinely providing strategic trademark, branding and protection counseling for major brands across numerous industries—both domestically and in more than 100 jurisdictions worldwide.

We are also well known for implementing early and effective enforcement actions that maintain the integrity and strength of our clients’ brands.

Explore related practice areas:

Representative Engagements

A Brand Apart

Acufocus, Inc.

Auto Club/AAA

Broadcom Corporation

Canada Bread Company

Canyon Hotels & Resorts/Canyon Equity

Capo Cycling

Carl’s Jr./Carl Karcher Enterprises

Clear Choice Entertainment

Digital Sports Video

Direct Flow Medical

Essie Cosmetics

The FRS Company

The Game Show Network

Gold Arrow Camp

Golden West Casino/Golden West Partners

Harveys

Jelly Belly

Juicy Couture

Inogen, Inc.

Karma Foundation

Kate Spade New York

KFx Medical Corporation

Lamppost Pizza

Lucky Brand

Masimo Corporation

MGA Films

Monster Energy

Neomatrix

Nobel Biocare

Oakley

Osseon Therapeutics

PPR Group (Yves Saint Laurent, Gucci)

Quiksilver (Roxy, Tony Hawk)

Razor

Ruby’s Diner

Taco Bell

Tod's S.p.A. (TOD’S)

Tony Hawk

Toshiba

TranS1 Inc.

Urban Decay Cosmetics

Volcom

In the article “Snap Inc. Bid to Trademark ‘Spectacles’ Hinges on Smart Tech,” litigation partner Brian Horne offered insight into the key questions at play in Snap Inc.’s efforts to trademark their...
In the article “Trump Sneakers’ Red Soles Risk Louboutin Trademark Infringement,” trademark and brand protection practice co-chair Jeff Van Hoosear discussed the potential outcomes of a trademark...
IRVINE, Calif., Feb. 14, 2024 – Knobbe Martens is pleased to announce the firm and 11 of its partners have been recognized in the 2024 edition of World Trademark Review 1000: The World’s Leading...