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Partner Jonathan Hyman was quoted in "Deepfakes: Preparing for the Trademark Infringement of the Future," an article published by World Trademark Review

| Jonathan Hyman

Partner Jonathan Hyman was quoted in "Deepfakes: Preparing for the Trademark Infringement of the Future," an article published by World Trademark Review.

Excerpt: Deepfakes are video content manipulated by artificial intelligence (AI), with the ability to combine and superimpose existing images and videos onto source images or videos. Using today’s technology, it no longer takes huge teams of animators to create convincing fake videos; they can be created in bedrooms around the world. Brand owners now need to prepare for the unauthorised use of their trademarks and this new form of false representation.

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