Trademark & Brand Protection Update | January 2026
Federal Circuit Affirms LeBron’s Priority in Marks I AM MORE THAN AN ATHLETE Based on Valid Assignment of Common Law Rights Jonathan Menkes & Alexander G. Trimes Game Plan, Inc....
Trademark & Brand Protection Update | December 2025
From Cute to Criminal: The Counterfeit Labubu Crisis in the United States Greg Phillips & Stella B. Haynes Kiehn In the world of designer toys, few characters have captured hearts, and...
Federal Circuit Affirms LeBron’s Priority in Marks I AM MORE THAN AN ATHLETE Based on Valid Assignment of Common Law Rights
Game Plan, Inc. (“Game Plan”), a nonprofit organization that supports student‑athletes in underserved communities, appealed a decision of the Trademark Trial and Appeal Board (“TTAB”) to the Federal Circuit (see...
Jonathan Menkes Discusses AI and Copyright Regulations in Interview with The Register
In a recent interview with enterprise technology news publication The Register, partner Jonathan Menkes offered his insights on the evolving landscape of artificial intelligence and copyright infringement. Menkes shared how...
Sound the Alarm! How My 6-Year Old Almost Became a Copyright Pirate Overnight
As we previously wrote, in the brave new world of AI, the ability of users to push the boundaries of creativity at breakneck speed raises new challenges for IP owners....
AI, Gaming, and the Metaverse Collide: The Next Wave of Trademark Infringement in Virtual Worlds
Over the last six months, the convergence of artificial intelligence, gaming, and the metaverse has produced a flood of innovation that is redefining brand engagement and generating a new surge...
Knobbe Martens Secures TTAB Victory for BW Essentials LLC in Trademark Opposition Over “TROOMY” Brand
IRVINE, Calif., October 22, 2025 – A team from Knobbe Martens successfully represented BW Essentials LLC, maker of Troomy Nootropics supplements, in a contested trademark opposition before the U.S. Patent...
Jonathan Menkes and Zachary Greenberg Share Best Practices for Keyword Search Advertising in AdAge Article
In the AdAge article “How Brands Can Avoid Risk When Bidding on Competitor Trademarks as Search Keywords,” lawyers Jonathan Menkes and Zachary Greenberg explore the complex legal landscape of digital...
Deckers Kicks Off Trade Dress Battle Against Costco and CVS Over UGG Lookalikes
On May 8, Deckers Outdoor Corporation (“Deckers”), owner of the intellectual property rights for brands including UGG, Teva, Hoka, and Ahnu, filed two separate lawsuits in the U.S. District Court...
Fashion’s New Powerhouse: IP Lessons from Prada’s $1.375 Billion Versace Deal
On April 10, 2025, Italian fashion house Prada announced its acquisition of Versace from Capri Holdings for $1.375 billion, uniting two of Italy’s most iconic luxury brands. Though financial implications...
Fifteen Knobbe Martens Attorneys Recognized in Southern California Super Lawyers
IRVINE, Calif., February 20, 2025 – Knobbe Martens is pleased to share that a number of the firm’s attorneys have been recognized by Southern California Super Lawyers for their excellent...
Jonathan Hyman and Jonathan Menkes Quoted Extensively in Media on Regulatory Challenges Facing Hemp Industry
Jonathan Hyman and Jonathan Menkes, co-chairs of Knobbe Martens’ CBD & Legal Cannabis Practice Group, recently shared their perspectives on the latest developments in hemp industry regulations in the HBW...
Vertos Medical Latest Acquistion in Stryker’s M&A Streak
Medical technologies giant Stryker announced on Tuesday, October 1st, that it completed the acquisition of Vertos Medical for an undisclosed amount. Vertos Medical is a privately held company specializing in interventional pain management solutions for chronic back pain caused by lumbar spinal stenosis.
FDA and FTC Crack Down on Delta-8 THC Copycat Products
In a concerted effort to combat the illegal sale of delta-8 THC edibles packaged to look like popular snacks, the US Food and Drug Administration (FDA) and the Federal Trade...
Knobbe Martens Advises Vertos Medical, Inc. in Definitive Agreement To Be Acquired by Stryker
IRVINE, Calif., August 23, 2024 – Stryker, a global leader in medical technologies, announced today a definitive agreement to acquire Vertos Medical Inc., a privately held company providing a minimally...
Jonathan Hyman and Jonathan Menkes Appear on Cannabis Law Report Podcast to Discuss IP Strategies for Cannabis Brands
In a recent episode of Cannabis Law Report’s “Karma Koala Podcast,” Knobbe Martens CBD & Legal Cannabis practice co-chairs Jonathan Hyman and Jonathan Menkes shared insight into developing IP issues...
Knobbe Martens Attorneys Author Article on Potential Marijuana Rescheduling in Cannabis Business Executive
In a recent Cannabis Business Executive article, associate Jacob Golan and partners Jonathan Hyman and Jonathan Menkes, both of whom co-chair Knobbe Martens’ CBD & legal cannabis practice, explore the...
Jonathan Menkes Shares Insight into Landmark Trademark Decision in World Trademark Review
In the article “US District Courts Can Void Trademark Applications, Landmark Decision Rules,” partner Jonathan Menkes, who is co-chair of the firm’s CBD and Legal Cannabis Group, offered his thoughts...
Nine Knobbe Martens Partners Named Southern California Super Lawyers
IRVINE, CALIF., January 10, 2024 – Knobbe Martens is pleased to announce that nine partners have been recognized as 2024 Southern California “Super Lawyers”. The distinction honors outstanding lawyers based...
Cannabis Regulator Quotes Jonathan Hyman and Jonathan Menkes on FTC and FDA Deceptive Packaging Enforcement Efforts
Jonathan Hyman and Jonathan Menkes, who co-chair Knobbe Martens’ CBD and legal cannabis group, were quoted by Cannabis Regulator in the article, “FTC and FDA Cracking Down on Deceptive Packaging.”...
In Bloomberg Article, Jonathan Menkes Comments on Twitter Rebrand To “X”
Knobbe Martens partner Jonathan Menkes was quoted by Bloomberg Law in the article “Musk’s Twitter Rebrand Invites ‘X’ Trademark Fallout: Explained.” Menkes discussed the challenges of clearing, protecting and enforcing single letter trademarks. Read...
