Diane M. Reed is a partner in our Orange County office. Ms. Reed focuses her practice on licensing, distribution, development, manufacturing agreements, domestic and international trademark and copyright counseling and enforcement, worldwide trademark portfolio development and management, and on due diligence investigations.
Diane works with clients in numerous industries, including food & beverage, consumer product, health & beauty, software, medical device, professional services, clothing and entertainment industries. Representative clients include Monster Energy, Toshiba America Information Systems, Partners In Leadership, Hunter Industries, and Western Digital.
Extern for Justice Sheila Prell Sonenshine, California Court of Appeals, 1990
Recent recognition includes:
World Trademark Review: Recognized in the WTR 1000 guide as a "Leading Trademark Lawyer" from 2013 to 2020. In 2017, she was described as a "heavy-hitter for licensing and distribution agreements" and was commended for her recent role in smoothing the transfer of a global energy drink business for her client Monster Energy. In the 2018 guide, editors commented on how successful Diane has been enforcing Monster Energy's rights in other worldwide jurisdictions by "tackling swathes of copycats" in China. In 2019, she was described as “an innovative thinker who offers superb and transparent service”. In 2020, she was praised as the "standout transactional lawyer as well as an experienced portfolio manager".
- Law Business Research: Named in the 2016-2019 "Who's Who Legal: Trademarks" list as one of the world's leading trademark practitioners.
- American Lawyer Media: Recognized as a Top Rated lawyer in Intellectual Property Law for 2013.
Diane has authored many articles on the topic of trademark infringement issues:
Some companies find their brand names already claimed in China, Marketplace (May 2019)
BLACK GIRLS ROCK! And BLACK MEN ROCK Confusingly Similar, World Trademark Review (December 2016)
Pinterest Fails to Pin Pintrips on Trademark Infringement and Dilution Claims, World Trademark Review (January 2016)
TTAB finds confusion between Winebud wine and Bud beer, World Trademark Review (November 2015)
Rights in Bob Marley's name and likeness trump free speech where defence not properly pleaded, World Trademark Review (May 2015)
Winery Fails to Prove That Wines and Apple Juices Are Related Goods, World Trademark Review (March 2015)
Consumers will not confuse ZOMBIE CINDERELLA with WALT DISNEY'S CINDERELLA, World Trademark Review (January 2015)
Target prevents registration of mark with three-ring design, World Trademark Review (August 2014)
The importance of registering trademarks: junior user obtains broader rights than senior user, World Trademark Review (June 2014)
Speeches & Seminars
"Top Ten IP Issues and Trends, Association of Corporate Counsel" (ACC) (2019)
"All You Can Eat: IP Rights in the Food and Restaurant Industries," American Bar Association Section of Intellectual Property Law - 31st Annual Intellectual Property Law Association (April 2016)
"War Games: Recent IP Litigation," Association of Corporate Counsel (ACC) - Southern California DoubleHeader (November 2015)
Avoiding Trade Secret Misappropriation, False Advertising & Unfair Competition Claims, Association of Corporate Counsel (ACC) - Southern California In-House Counsel Conference (January 2013)
Hiring Competitor’s Top Talent & Being Fiercely Competitive Without Exposing Your Company, Association of Corporate Counsel (ACC) - Southern California In-House Counsel Conference (January 2013)